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How To Repel The Wrong Customers And Attract The Right Ones
As an automation-savvy marketer, you are focused on attracting attention, nurturing relationships, and then converting people into customers. (That’s vastly oversimplified, but basically accurate.)....
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The Art Of Automation: 3 Soft Skills You Need To Get The Most Out Of Your...
You’re here on this blog about marketing automation, reading about marketing automation. But let’s talk about something non-automated for a minute. Let’s talk about people. Why? Because successful...
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How One Company Used Automation To Sell Smarter (And More!)
This is the story of a once-failing Boston appliance company, and how it used marketing automation and other digital marketing tools to radically alter its course. Not too long ago, Boston’s Yale...
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How to Level Up Your Writing & Make It Ludicrously Spectacular (Webinar Recap...
Ann Handley recently joined us on a webinar to teach us how to improve our writing. Why would you want to improve your writing if you’re interested in marketing automation? Why is writing important to...
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One Easy (and Easy-to-Overlook) Way for Marketers to Adopt the Customer Mindset
Marketing personas? Check. Customer data? Check. Strategy? Check. Deep understanding of your product or service and the problem it solves? Yep. Empathy for the customer? Absolutely. Sweet marketing...
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Will AI Radically Change B2B Marketing? Marketers Think So
First, a startling piece of data: 80 percent of business-to-business marketing executives believe that artificial intelligence (AI) will revolutionize marketing by 2020, according to a recent study....
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